The idea of baking bread started brewing in our heads, and as we shared home baked loaves with our GF friends, we immediately got positive feedback and orders for more. Summer 2023, we decided to pitch the bread to the owners of Hold The Wheat GF Bakery in St.Louis Park - Spencer Justiniano and Ed Snyder, just to see if we could produce for the bakery. They tried samples and loved the bread.
To our surprise, the owners insisted that we started our own brand, use their kitchen in the after-hours to bake the bread, and sell on our own during the day in order to get started. We LOVED the idea, applied for cottage food license, and with few sleepless nights, number of test runs in the oven and racing hearts we announced first sales to launch on a hot August Saturday. Our jaws dropped when 40 loaves were sold out in under 90 minutes after the sales started at 8:00 AM that Saturday... and there it began...